General Wellbeing Recommendations

A broad selection of everyday supplements, including many nutrients with authorised roles in the body. Vitamin C and vitamin D contribute to the normal function of the immune system; the B vitamins and magnesium contribute to normal energy-yielding metabolism and the reduction of tiredness and fatigue; vitamin C contributes to the protection of cells from oxidative stress. These are authorised EU health claims.

The range spans vitamin C, vitamin D3, B complex, magnesium, vitamin E, omega-3, a multivitamin and turmeric, available as capsules, softgels and powders.

14 products

Frequently asked questions

Where should I start with supplements? Popular
For most people, the sensible starting point is a small number of everyday foundations rather than many individual products — commonly a multivitamin for broad cover, vitamin D (particularly over the UK autumn and winter), and sometimes omega-3 or vitamin C.

Beyond that, it is usually more useful to think by area — energy, immune function, bones, and so on — and look at the focused collection for whatever is relevant to you. Above all, a varied, balanced diet is the foundation that matters most.
Do I need a multivitamin?
A varied, balanced diet is the best way to get the vitamins and minerals you need, and someone eating well across all food groups will meet most of their needs from food. A multivitamin is not a substitute for that.

Where one can be useful is as a background top-up when diet is restricted, appetite is reduced, or certain food groups are limited. It offers broad, general cover rather than a high dose of any single nutrient — for that, an individual supplement is more suitable.
Which supplements are worth taking year-round versus seasonally?
The clearest seasonal case is vitamin D. The body makes it from sunlight, but in the UK there is not enough between around October and March, so NHS advice is that most people should consider a vitamin D supplement over the autumn and winter months. Some people are advised to take it year-round.

Most other nutrients are not seasonal in the same way — whether to take them depends on your diet and circumstances rather than the time of year. Vitamin D contributes to the normal function of the immune system and the maintenance of normal bones — authorised EU health claims.
How do I choose between all the different collections?
The focused collections are organised by area of interest — immune function, energy, bones and joints, hair, skin and nails, and others. The simplest approach is to start from what you are actually interested in and go to that collection, where the relevant nutrients and their authorised roles are explained.

This general collection is a starting point for everyday foundations; the focused collections go deeper on specific areas. If you are unsure, the everyday foundations above — a multivitamin, vitamin D, and a good diet — are a reasonable place to begin.
Can supplements replace a healthy diet?
No. A varied, balanced diet, adequate sleep and regular physical activity do more for general wellbeing than any supplement, and the clue is in the name — supplements are intended to supplement a diet, not replace it.

Their role is to support intake where diet may fall short, for particular nutrients or in particular circumstances. If you have specific concerns about your health or diet, a GP, pharmacist or registered dietitian is the right person to advise you.

Where to Start: Everyday Nutritional Foundations

With so many supplements available, it is easy to feel unsure where to begin. For most people, the sensible starting point is not a long list of products but a small number of everyday foundations — and, above all, a varied and balanced diet, which no supplement replaces.

A few nutrients are worth understanding as a base. A multivitamin provides a broad spread of vitamins and minerals in one capsule, which suits people wanting general daily cover rather than anything specific. Vitamin D is the one most people in the UK have a clear reason to consider: the body makes it from sunlight, but there is not enough between around October and March, and NHS advice is that most people should consider a supplement over the autumn and winter. Vitamin D contributes to the normal function of the immune system, the maintenance of normal bones and normal muscle function — authorised EU health claims. Omega-3 (EPA and DHA) contributes to normal heart function, and vitamin C contributes to the normal function of the immune system, the protection of cells from oxidative stress, and the reduction of tiredness and fatigue. These too are authorised EU health claims.

Beyond these foundations, it is usually more useful to think by area than to accumulate individual products. If your interest is energy and tiredness, the B vitamins and magnesium have authorised roles there. If it is immune function, vitamins C and D and zinc are the nutrients with established claims. If it is bones and joints, calcium, vitamin D and vitamin K are the relevant ones. We have grouped products into focused collections for each of these areas, which is often the better place to look once you know what you are after.

This collection also includes some ingredients without authorised health claims, such as collagen, turmeric and beta glucan. For these we describe what they are rather than what they do, and they are covered in more detail on the relevant focused collections and product pages.

The single most important foundation is not on this page: a varied diet, adequate sleep and regular activity do more than any supplement. Supplements are there to support intake where diet may fall short, not to replace it, and anything specific about your health is best discussed with your GP or pharmacist.